Mobile marketers have utilized text message marketing in creative ways stretching simple binary text messages of 160 characters or less into engaging programs for consumers.
Many of us are familiar with US Presidents success utilizing mobile text message marketing when he was blasting out campaign updates to nearly 3 million subscribers. However, brands have seen great results as well engaging consumers with their products and services. Coca Cola boasts over a million subscribers that use text message marketing to engage with the My Coke rewards program. Coca Cola is not alone as Ashley Furniture, Jiffy Lube, Papa Johns, Subway, Best Buy, Village Inn, Arbys and many other brands are successfully implementing text message marketing campaigns.

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